How NOT to do Graphic Design

February 29, 2016
EWORLD, MARKETING, BANNER, DESIGN, DIGITAL, GRAPHIC DESIGN
Blogs

In preparation for this year’s events and tradeshows (the first being eWorld on 2nd March. Delegates can register here), the Market Dojo team got involved in a spot of design to create a new roll  up banner, showcasing all four of our products.

In preparation for this year’s events and tradeshows (the first being eWorld on 2nd March. Delegates can register here), the Market Dojo team got involved in a spot of design to create a new roll  up banner, showcasing all four of our products.

Paint.net is a wonderful tool if you want to quickly knock up an image for a blog article or put an image together with a specific size requirement. Eg. a LinkedIn post header image should be 700 x 400 pixels.

With some extra features that Microsoft Paint lacks, such as the ability to work in layers and the magic wand tool, it is quite efficient for basic design.

However it certainly lacks some of the bells and whistles required to make a high-resolution graphic suitable for a 2000mm x 800mm banner!

Whilst you can create layers, you cannot group them as you can with Adobe Photoshop, posing many challenges.

When creating a graphic for print, the minimum size needed is 300dpi. DO NOT OVERLOOK THIS or your image will look as though it was intended for Minecraft. (Trust me- experience talking here!)

Sticking to the specific size required is also a must as scaling up from smaller size could be fatal! If you do make the mistake of building an image that is 1000x smaller than it needs to be, this is what will happen when you attempt to rectify it….

Have you had any similar tales of marketing mishaps? Or maybe an issue of a misunderstood specification with regards to a tender as a procurement professional?

Anya McKenna
www.marketdojo.com
anya.mckenna@marketdojo.com
+44(0)117 318 2537
+44(0)792 337 6307

Market Dojo helps procurement professionals negotiate better with our on-demand eSourcing tools. If you’d like to find out more, get in touch or register for free and play around with our software for yourself!

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