One to One with the newest member of Market Dojo

Market Dojo is pleased to announce the latest member of Team Dojo. Angie will be joining us as part of our growing marketing team, she glided through the Market Dojo interview process and we are really pleased to welcome her to the team. 

What made you apply to Market Dojo?
Interestingly, a path into the world of procurement and software was something which had never really caught my attention, partly because I was unsure of what sector I was ever going to work in and partly because I didn’t have much knowledge on this world of business. However, what I did have was a keen interest in Marketing. A family member with previous experience in procurement services told me about Market Dojo and after a brief phone call with one of the directors what was apparent was the range of opportunity available. Once meeting the team, I realised everyone had a genuine energy for the company which I value highly as a prospectus employee.

What are you looking forward to in your new role?
I am most excited about being able to bring new ideas to Market Dojo on how we can better inform potential customers of our product to encourage more sales.
 
What is different about Market Dojo?
For me, it’s that the service is based around getting other businesses the best deals. I have always wanted to go into a career where I can provide something beneficial to others and taking a commercialised business route being able to do this seemed quite unlikely.

If you didn’t go into marketing, what other profession would you have considered?
I think I would have remained studying for a couple of years to become a Doctorate in the field of Psychology, where I would have pursued a career within the mental health sector specifically to help those with eating disorders. Why I chose to work within a business instead is because the NHS underfund the mental health services drastically and I feel I would not be able to help to the extent I would like. I also was hungry to jump start my career and get into working life earlier, and knowing that I have a keen interest in what makes people tick and how to utilise this, assured me that Marketing was the perfect profession for me.
 
What is your favourite book/movie?
Probably Harry Potter, I recently went to London to watch the final book in theatre, ’Harry Potter and the Cursed Child’. It was absolutely amazing, and you really have missed out if you haven’t had to pleasure to see it. The tickets were impossible to get hold of and I waited for hours online to grab just two a year in advance, so I guess I must be a pretty hard core fan.

What is the most embarrassing song you have on your phone?
I honestly have no embarrassing songs on my phone, or maybe I’m too self-assured of my own music taste

What is one thing about yourself that you think others would be surprised to know?
Ummm, probably that I worked in a fish and chip shop. My friends were all shocked because I am quite a girly girl, but I actually really liked the job! Had some very funny work friends and obviously the bonus of free chips, I really couldn’t complain…
 
Have you ever traveled abroad? What was your favourite country?
Yes. Probably Thailand which I visited this summer with close friends. It was a budget/travel style holiday but the food and beaches were pretty insane. I have never been to America, and would LOVE to go! On one hand I want to go all out and splurge on a luxury break in LA, but on the other hand, I kind of want to travel South America and visit the likes of Bolivia, Chile, and Peru! Although a friend of mine did that a couple of months ago and ended up getting Salmonella poisoning, parasites you name it! But the pictures were absolutely amazing, I was very jealous.

What are your hobbies and interests?
Hobbies are definitely eating out (I’m the biggest foodie ever!), binging on a good TV drama, and I guess health and fitness. I’d prefer to say health and fitness is more of an interest as I really care about my diet and ensuring an active lifestyle and 8 times out of 10 make it to the gym and eat super good foods but I do struggle because it’s not always what I want, to slug myself to do a workout or stop myself from eating a whole bar of chocolate!
 
Where do you see yourself in 5 years?
Okay, not to follow the crowd on this one but for sure owning my own house. I’m super interested in property and interiors always looking for ideas on Pinterest! I have already opened a help to buy ISA so that is for sure in the pipeline for 5 years time. Career wise, I hope to progress fairly quickly, I am a super hard worker and am keen to learn and absorb from the best. I hope to stay in the field of Marketing for several years, working my way up within this field and then maybe digress into product development. But this is just a thought, I’m sure after more work experience and getting a better grasp on business throughout my time here I will be able to better predict my path.

If you could be any animal in the world, what would it be?
Probably a snow leopard – they are super beautiful and are definitely my favourite animal.



What actor would you cast to play yourself in a movie?
There are some pretty amazing actresses and actors to chose from. But probably Angelina Jolie cause seriously who the hell wouldn’t want to be her!
Connect with Angie on LinkedIn.
Market Dojo helps procurement professionals negotiate better with our on-demand eSourcing tools. If you’d like to find out more, get in touch or register for free and play around with our software for yourself!

The Journey of a Film Student at Market Dojo

Hi, I’m Harry. I’ve just wrapped up my second year of study at the University of Gloucestershire and have been in search of bright new opportunities in the film industry. This is my experience as a Market Dojo Intern.

Me (Left), Ed (Right)

Market Dojo wasn’t a place that I thought I’d be when finishing my second year of university on a film production course, but here I am, busy working in an office from nine to five and being taught all sorts of wonderful things about procurement and social media management.

When you picture working in an office you usually imagine being surrounded by a life draining amount of grey concrete and stuffy old men in suits. But to my surprise I ended up working in a cosy, bricked office building surrounded by rolling green hills and working with a team of young energetic people, an environment which is peaceful and relaxing to work in.

Unfortunately I didn’t get the typical intern experience of being the office coffee boy, but my real job while Interning at Market Dojo was far more interesting. My job was to create short promotional material which they can use to market the company, a task which I was very happy to oblige with considering my background in Film Production.

Ed happily obliging my request to sit and let me frame the shot.

We spent a morning developing a dozen ideas all focusing on Market Dojo’s USP’s (Unique Selling Points), we needed ideas which could get across the accessibility, cost saving potential and the nature of an on demand service. Generating ideas around a company’s USP’s was an interesting challenge, something which I have learnt a great deal from. This is an aspect the Film Production course hasn’t covered yet, so it gave us new opportunities to test out our abilities.

Developing an idea is no easy task though, we spent an hour generating our ideas and then another presenting and discussing them, so that we can refine them into something that is suitable to for the company to use for their marketing. We then moved on to one of the more time-consuming tasks which were storyboarding each of the ideas we wanted to bring forward or test out. Storyboarding is a key part of the pre-production process as it allows us to plan out each shot before we begin to film, it saves us from making mistakes as we have a guideline to work from on the day.

We were working on a fairly tight schedule so we had to get everything ready to shoot quickly while still keeping the production quality high. But as film students a tight schedule with looming deadlines is all too familiar to us.
During the pre-production stage we decided to do two sets of video’s, one being a promotional video which is under a minute in length and another being a video which details what Market Dojo do. We chose to do these two videos as they can be used across multiple platforms while grabbing attention and informing the viewer, both being useful and covering different aspects.

We started by recruiting our friend Joe to be our puppet (or as he prefers it “actor”), who graciously agreed to help us out for free. After sizing him up for outfits we got straight into filming, a process which takes a lot longer than some might think. But we were wrapped within a couple of days! Once we got the footage we went straight into edit mode, we decided to do a few different versions of the film, each with minor tweaks to ensure we had all our bases covered.

Me expertly framing a shot.

The most difficult part of being a student filmmaker is dealing with limited resources and accessibility. We didn’t have access to transport, meaning certain locations are out of the question, and our kit is on loan from the university, meaning with have limited time to be able to shoot. All these aspects are difficult to work around, but we will always find a way!

I’m very pleased with how all our videos turned out and I’m excited to see what the public thinks! Overall I’ve had a great experience working at Market Dojo and feel that I’ve grown as a filmmaker with this new experience under my belt. I’m thankful for being given this first step into my professional career, so thank you Market Dojo!
You can the “eSourcing Made Simple” and “What is Market Dojo?” videos on the Market Dojo Youtube Channel

Market Dojo helps procurement professionals negotiate better with our on-demand eSourcing tools. If you’d like to find out more, get in touch or register for free and play around with our software for yourself!

Latest Recruit for Team Dojo

Market Dojo are pleased to announce the arrival of our newest member of Team Dojo. Working as part of the marketing team Craig adds his buzzing personality to the mix.
We asked Craig a few questions to help you get to know him better.

 

What made you apply to work at Market Dojo?
I wanted to work for a company that had a real passion for what they did and after meeting the directors knew that it was a place I wanted to be.

What are you looking forward to in your new role?
I’m very keen to work with the team, developing the brand of Market Dojo as well as learning more about the procurement industry. I am also looking forward to working on some of the interesting marketing campaigns that we have planned!

What is different about Market Dojo?
The passion of the team. When you speak to any of the guys at Market Dojo, you know that they want to do their very best to help their clients. Whether it’s assisting their clients with eAuctions using ‘Market Dojo’ or helping them to use the on-boarding tool ‘SIM Dojo’. They have a real desire to help.

If you didn’t go into marketing, what other profession would you have considered?
I think I would have been looking at a professional career as a male model, I heard that Southern Comfort were looking for younger, rounder model for their latest beach body advert and I think I might of been the right man for the job (see the video here).

What is the most unusual job you have ever had?
During a six month period where I was working in America, I also helped coach for a youth football team in North Carolina. I call it unusual because I was pretty much teaching them the rules of football.

What is your favourite book/movie?
I will shamefully admit that my favourite film is ‘What Women Want’, a rom-com with Helen Hunt and Mel Gibson. When I was young, I liked the idea of influencing what people are thinking.
What is the most embarrassing song you have on your phone?

I once ‘had’ a one direction song on my phone, It’s not something I talk about anymore.
What is one thing about yourself that you think others would be surprised to know?

I broke my back when I was 16 and had to wear a back brace for last few years of my teenage life.
What’s your biggest claim to fame?

“I once met the entire chelsea football team. Had a chat with John Terry, got snubbed by Jose Mourinho and was kissed on the cheek by the lovely Eva Carneiro (controversial ex-physio at Chelsea Football Club)”.

Where have you travelled abroad? What was your favourite country?
I have been to a few places around the world. I once went on safari in South Africa when I was young and I still remember most of it to this day.

What are your hobbies and interests?
I’m a big football fan and like most sports but I also have a bit of a geeky side. You can often find me enjoying a good fiction novel or playing video games.

If you could be any animal in the world, what would it be?
A domestic dog, they get to live a pampered life and don’t have to worry about being someone else’s dinner. They also spend their lives making others happy which I think is a good motto to live one’s life by.

What actor would you cast to play yourself in a movie?
Probably Simon Pegg, as someone who doesn’t take himself too seriously he would probably be a good fit. My life also seems to have a few Mr Bean elements to it, such as chasing miniature ponies around a field (yes this really happens on a frequent basis and these are the culprits).

What are you hoping to bring to Market Dojo?
I hope to bring an extra bit of creativity and perception to the team. Hopefully influencing future marketing campaigns with my personality and my own brand of humour.

Connect with Craig on LinkedIn.

Market Dojo helps procurement professionals negotiate better with our on-demand eSourcing tools. If you’d like to find out more, get in touch or register for free and play around with our software for yourself!

Prepare to Pitch for New Business

We have been fortunate enough to be involved with a webinar produced by the Star Commercial Academy. As we have been in procurement, sales, and selling procurement solutions, we were able to offer our opinions on the topic at hand. The discussion was focused on sales presentations and what to look out for to enable success.

You can listen to the discussion here.

As part of the discussion, Market Dojo added their experience to 4 main questions.

Q: As recipients of countless pitches, what are the key things you go into a meeting wanting to be presented with?

Market Dojo:
Research, research, research
Time management and structure [courteous]
Understanding the company and problem
Asking relevant questions with feedback loop
Keep it simple (clean pres)
Flexible if things come up [projector fail…]
Engaging, Enthusiasm, Honesty, Empathy
…….However it will vary on the personality so you need to adapt.

Q: And if you had to rank the 3 things you wished everyone would include in a pitch, what would they be?
Market Dojo:
Strong company pedigree
Relevant personalised examples
No assumptions or premature elaboration

Q: Could you tell us about any distinctively brilliant pitches that stick in your mind?…..what was it that makes it so memorable?
Market Dojo: (Recent pitch by RC)
Arranged meeting promptly and flexible
Prepared [presentation, flyers]
Professional
Didn’t interrupt
Personal, focused on our needs

Q: Not every sales pitch is a winner. Thinking about pitches that have turned you ‘cold’ could you outline the types of things to avoid?
Market Dojo: (Recent pitch by an internet company)
Too many assumptions [We CAN help you rather than MIGHT help you]
Used amateur sales tactics [if you buy now…]
Deliberately obtuse, lied [World leading, turnover, Market Makers, renewal rates…]
Also they didn’t do what they promised they would do!

We had some great interaction with Ena Ryan from Progorex among others. Many thanks to the hosts and everyone else who presented.

STAR Commercial Academy is led by four directors who between them have both significant and relevant experience in customer management and commercial disciplines.

Market Dojo helps procurement professionals negotiate better with our on-demand eSourcing tools. If you’d like to find out more, get in touch or register for free and play around with our software for yourself!

How NOT to do Graphic Design

In preparation for this year’s events and tradeshows (the first being eWorld on 2nd March. Delegates can register here), the Market Dojo team got involved in a spot of design to create a new roll  up banner, showcasing all four of our products.

In preparation for this year’s events and tradeshows (the first being eWorld on 2nd March. Delegates can register here), the Market Dojo team got involved in a spot of design to create a new roll  up banner, showcasing all four of our products.

Paint.net is a wonderful tool if you want to quickly knock up an image for a blog article or put an image together with a specific size requirement. Eg. a LinkedIn post header image should be 700 x 400 pixels.

With some extra features that Microsoft Paint lacks, such as the ability to work in layers and the magic wand tool, it is quite efficient for basic design.

However it certainly lacks some of the bells and whistles required to make a high-resolution graphic suitable for a 2000mm x 800mm banner!

Whilst you can create layers, you cannot group them as you can with Adobe Photoshop, posing many challenges.

When creating a graphic for print, the minimum size needed is 300dpi. DO NOT OVERLOOK THIS or your image will look as though it was intended for Minecraft. (Trust me- experience talking here!)

Sticking to the specific size required is also a must as scaling up from smaller size could be fatal! If you do make the mistake of building an image that is 1000x smaller than it needs to be, this is what will happen when you attempt to rectify it….

Have you had any similar tales of marketing mishaps? Or maybe an issue of a misunderstood specification with regards to a tender as a procurement professional?

Anya McKenna
www.marketdojo.com
anya.mckenna@marketdojo.com
+44(0)117 318 2537
+44(0)792 337 6307

Market Dojo helps procurement professionals negotiate better with our on-demand eSourcing tools. If you’d like to find out more, get in touch or register for free and play around with our software for yourself!

The cross functional nature of marketing

A traditional view on marketing was to simply split it by indirect and direct marketing.  Indirect is where you are not going direct to a client and direct is where you are. Both are there to create leads. Sales would be the conversion of those leads to opportunities and hopefully sales.

However, increasingly we will see terms out there such as inbound marketing and search engine optimization.

Are these terms just re-badging of the traditional all encompassing models for specific areas.  For example, Inbound marketing is a mixture of picking off parts of indirect marketing (i.e. landing pages) and direct marketing (i.e. email automation). SEO is simply about improving your organic search.

So it might be useful to put together an all encompassing, collectively exhaustive table. It is also helpful to cross reference how the various techniques can help with your strategy.

Indirect marketing tactics can help with your overall game plan in one of four ways.  Three of these are related to how people find you: through paid ads, referrals or backlinks, organic search. The fourth one refers to how prospects interact with your website.

Each of the various Indirect tactics can affect your different strategic imperatives.  To give you some examples:

Social media and video can obviously help with your referrals from youtube. They can be used embedded in the paid ads or on your website.  Also as google analyses their website traffic, this will ultimately help with organic search.

Landing pages are great for specific adverts but can also help with specific content on your website and as above ultimately help with organic search.

Keyword density is really focused on assisting with organic search improvements and again with website conversion through appropriate content.

All in all it takes a hand in each of these tactics to improve your marketing strategies.  There is no magic bullet (unless you hit that viral masterpiece – good luck!)

We live in times where search engines are looking for good content that attracts and engages visitors, and keeps them on your site.  The strategies you focus on and the tactics you use need to be examined with constant care where quality is more important than quantity.

About: Market Dojo provides accessible eSourcing software. Find out more at www.marketdojo.com

French Trainee – A last blog from the way back

Last week we bid a fond farewell to our intern Alex who spent 9 glorious weeks at Market Dojo HQ. Whilst here he worked on translation of the website, wrote content for the blog and spent a lot of time creating wonderful graphics for us.He was a great asset to the team and we wish him all the best in the future. Thank you Alex! Here is his parting blog:

I will have long-lasting memories of my experience at Market Dojo. In addition to the relaxed and enjoyable working atmosphere, the team often liked the work I did.

After leaving, a part of me will stay with Marketdojo, and for a while, through my design creations, a part of Market Dojo will also stay with me.
Nicholas, Alun and Nick set up a marketing campaign called “Be the e-Sourcing HERO”.  One of my tasks was to put a face into this idea and create various marketing materials. Very soon, you will discover this campaign at the e-World exhibition on 22nd September 2015 where Marketdojo will unveil its new hero.

Anya McKenna (Sales and Marketing Executive) will also take care of spreading the word through various social networks, such as Linkedin, Twitter, or even Facebook .

Here is a small foretaste of the appearance of the hero:

Creating the hero, the banner and the poster was simply a part of my internship. However, my CAD knowledge has been truly tested. Dozens of tests and patterns were needed in order to achieve a result satisfying all Market Dojo members.

This experience enabled me to understand how the validation process of a communication support in the professional world is long and rigorous. Everything can still be improved.

Some of my other missions, such as the translation of the website in French, could appear as less cool. Nevertheless they were just as beneficial as the design stuff. In my opinion, it is one of the best ways to learn English and especially procurement vocabulary. Which has been useful in every day life in Marketdojo. Even if I was not there long enough to become “The e-Sourcing HERO”, I was able to come up with a commandment for procurement: “Buy French.”

My main objective was to write “Fluent in English” on my CV at the end of my stay in the UK. Although, I may have set the bar too high. A future experience will be required to reach this expected level. However, and fortunately the next exam to to join a top Business School should now be achievable.

My internship at this small Start-up has allowed me to interact a lot with people. I had my first opportunity to participate in a professional meeting (party? Congress? I don’t remember the word) where I discovered another interesting side of the English business environment.

I would like to thank every member of Marketdojo for their welcome, for their help and for their happiness.. I know that this experience will have been incredibly beneficial for my career. I definitely recommend this Start-up to any motivated young Business graduate.

Alex – former CED (Chief Executive Designer) of Marketdojo

About: Market Dojo provides accessible eSourcing software. Find out more at www.marketdojo.com

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