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Data is a tricky area to manage especially given new data guidelines, such as GDPR. If you choose to source your own data, it is key to establish any data provider’s track record, how long they have been in business, what their approximate turnover is etc. Be sure to request a list of some of their customers, find out if they have worked with any similar businesses to yourselves, what success they had and ask them to highlight whether they have worked, or are currently working with any of your key competitors.
With regards to the sustainability of your provider, we recommend that you request data counts with specific criteria relevant to your target markets such as geographies, company types, industry, company size and job titles, and request a sample data set to ensure they are the right targeted individuals. If you are looking at running a long term campaign, you will need to know that there is enough data available to sustain the longevity of your plans. Scope out the number of records you feel you will need per month to check your supplier can satisfy your needs. As a rule of thumb, look for 500 contacts per caller per month.
There are issues that come from buying data such as data wastage and redundancy, for this reason, we recommend that you ask your suppliers to outline their data wastage policy with regards to duplicates, wrong numbers, fax numbers, unobtainable numbers, contacts who have left the company or are deceased, as well as any pre-existing contracts that your business may have.
With this in mind, once you have appointed a supplier, it might be worthwhile creating a suppression list of contacts that you are already engaging with to save being provided with multiple duplicate leads.
Finally, ensure that you are satisfied with how and where your data provider has obtained the lead information. If you are dealing with contacts within the EU, it is essential that all data complies with GDPR legislation and that CTPS checks are carried out. When you receive the data, it is worth considering how you will import it into your CRM or how it will be used by your telemarketing provider. The process of dealing with any queries with your data or telemarketing provider will need to be thought through as well as maintaining control of the relevant information and feeding back the data performance to the data provider.
Market Dojo offers a wide range of capabilities that help procurement professionals get the most out of their sourcing activities with easy to use and intuitive solutions. You can get started on your office supplies tender straight away with our ‘Pay as you Go’ plans that start at as little as £500.
Designed by procurement specialists, our solutions aim to help you centralise your information and negotiate the best value for your goods and services. Whether you looking to run a simple eSourcing event or combine advanced weighted proposals with integrated procurement solutions we can help with our range of offerings and support.
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